NATURAL GRASS

NATURAL GRASS


SECTOR : Hybrid turf


Key European player in the hybrid turf market for high-level sports and landscapes

Founded in 2009 by Bertrand Picard, Natural Grass is a key player in premium hybrid turf for top tier European professional football clubs and rugby clubs. Natural Grass provides turnkey projects with a wide range of customized solutions to its sports and landscaping customers. The Group is now present across the entire value chain, from technology development to substrate manufacturing, pitch design, engineering construction as well as field maintenance.

Natural Grass also provides tailor-made solutions for other sports played on grass (golf, tennis, etc.), as well as for the creation of sustainable urban green spaces.

The company intends to accelerate its development in France and internationally, both through organic growth and by implementing an external growth strategy to extend the Group's geographical footprint internationally and expand its technology portfolio in order to consolidate a European hybrid market that is still fragmented.





Year of investment

2023

Collaborators

70

Turnover (2022)

€20M

Type of operation:
Primary LBO

Equity stake

34%

IDI team for NATURAL GRASS

Julien BentzManaging Partner
Executive Committee

Augustin Harrel-CourtesDirecteur Associé
Investment team

Inès LavrilDirectrice de Participations
Investment team

Antoine BouyatSenior Analyst
Investment team

Investments



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